Naples is preparing to experience a week dedicated to sailing, sport and style. From September 21 to 27, the city will take centre stage for the Preliminary Regatta of the Louis Vuitton 38th America’s Cup, the event leading up to the great challenge of 2027, when the competition will arrive in Italy for the first time.
For one week, the America’s Cup will move beyond the racecourse and into the heart of the city. The programme will involve Naples and several municipalities across Campania, with a series of sporting, cultural and institutional events, from the official countdown in Piazza Vittoria to events on the island of Nisida, as well as initiatives dedicated to young people and sport.
Among the most evocative highlights will be the meeting between the America’s Cup teams and the Amerigo Vespucci, with the prestigious competition trophy on board the legendary sailing ship, a symbol of Italian maritime tradition. A meeting between heritage and innovation that perfectly captures the spirit of this edition.
From September 24, the Race Village will bring the city to life, while from September 25 to 27, the regattas will take centre stage. The Villa Comunale will host the EWoS Village, alongside events for the public and a series of musical appointments, culminating in BeActive Night in Piazza del Plebiscito with the charity concert Una serata di stelle per PUPI, featuring, among others, Max Pezzali and Elisa.
Sailing thus becomes the protagonist of an imagery that extends far beyond competition: one shaped by design, performance, identity and lifestyle.
It is precisely from this intersection that a new collaboration takes shape.
Ahead of the Louis Vuitton 38th America’s Cup 2027, coming to Italy for the first time, Franzese Napoli and SLAM have joined forces in a partnership for the official distribution of Emirates Team New Zealand merchandise, the Defender of the America’s Cup.
Bringing together technical performance, sporting heritage and a luxury-driven vision, the partnership gives rise to an exclusive capsule collection featuring T-shirts, sweatshirts and outerwear inspired by the team’s official racing kit.
The palette combines black and turquoise, while distinctive graphics and iconic details define its identity, bringing the competitive and contemporary aesthetic of sailing into the everyday wardrobe.
A collection designed for those who experience the sea not only as a passion, but also as a language of style.
Official merchandise is available in-store and at michelefranzesemoda.com.
