Fortela was created in 2015 by Alessandro Squarzi, an experienced entrepreneur with over thirty years of experience in fashion and luxury. The brand combines Squarzi's vintage archive and passion for travel, offering a unique and refined style. Since 2020, Alessia Giacobino has joined as designer of the women's line, expanding the offer. Fortela offers timeless and often unisex pieces, celebrating the Italian sartorial heritage and a distinctive lifestyle. The search for exclusive pieces and details in vintage markets and the culture infused into the brand give Fortela an important depth.
Alessandro Squarzi is a leading figure in men's lifestyle and a successful entrepreneur. Founder of Fortela in 2015, the brand draws inspiration from his vast archive of vintage and military garments, ranging from sporty to bespoke suits. Squarzi is one of Europe's leading collectors of vintage clothing, traveling to enrich his archive with aviator jackets, leather accessories, shirts and jackets.
in denim. His passion for quality Italian tailoring is combined with the use of Japanese fabrics for the famous Fortela denim. The brand includes military overshirts, western shirts and sweatshirts inspired by American culture, with refined details.
Alessia Giacobino is a multifaceted creative with twenty years of experience in fashion, appreciated in Italy and abroad as a designer, entrepreneur, art director and style consultant. She created successful brands such as Jo No Fui and reinvented the military parka with Mr & Mrs Italy. After selling her labels in 2013, she dedicated herself to style consulting for important luxury names. Since 2020, she has joined Fortela, where she has designed the entire women's collection, infusing a haute bohemian style and a vision of high manufacturing quality, consolidating the brand as a lifestyle brand.
Discover the brand exclusively in our boutiques and online at www.michelefranzesemoda.com