With his ironic and surreal style he quickly achieved success by subverting all the rules of good taste, of the catwalk, of advertising and by staging every kind of provocation. More than twenty-five years later, fun still characterizes the brand in all its forms. From the beginning of his career, which began in 1983, the year in which he launched his first collection in Milan, Franco Moschino demonstrated a visionary and ingenious talent, also strongly influenced by the Dadaist movement. Lover of improvisation and freedom, in all its forms, the designer states that he never invents anything new, rather than restoring light and luster to existing creations by simply playing down their nature. Jeremy Scott, creative director of the Maison, continues in this vein, creating fun, fresh and entertaining garments.