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Heron Preston

Heron Preston after studying design at Parson, became famous for having founded Been Trill (along with Virgil Abloh and Matthew Williams) as well as working in the advertising industry for Nike and as a collaborator of Kanye West. Its namesake brand is part of the New Guards Groups, a company that includes Marcelo Burlon, Off White, Palm Angels, Unravel project. The designer is inspired by the industrial world and the pollution of the planet. The predominant colors are black, orange and camouflage patterns all combined with lettering.