Selected as a finalist for the LVMH award in 2016, the streetwear brand Alyx was born in 2015 from the creative pen of Matthew Williams, a designer originally from Chicago. The brand takes its name from his daughter, because, as he himself claims, the collections are a personal and emotional matter. After a debut in the world of women's fashion, Matthew Williams adds menswear. The Alyx collections today fully embrace the philosophy of sustainability: innovative fabrics and processes represent the fulcrum of its production, which has now moved entirely to Ferrara, Italy. Utilitarian and military elements combine with the Alyx aesthetic and the hardware component that has become synonymous with the brand. The collaborations with brands such as Mackintosh and Alpha Industries, as well as the host of followers including Kanye West and A$AP Rocky, inextricably confirm the success of a brand that makes the search for new fabrics and special treatments its core business.