For Etro, the future has never been a straight line. It is a circular movement, a continuous return to its roots to transform them into something new. “Loop Forward,” the theme of FW26, is born precisely from this idea: looking ahead through memory.
Paisley, the maison’s unmistakable signature, takes centre stage, intertwined with tartan, jacquards, trompe-l’œil and sharply defined tailoring. Velvet, silk and wool create silhouettes rich in contrast, where structure meets ornament and the wardrobe becomes an expression of a free, cultured and deeply contemporary spirit.
The palette moves between deep, natural tones and bolder flashes of colour, while fringes, feathers, embroidery and precious details amplify the decorative sensibility that has always made Etro instantly recognisable.
It is a collection that does not seek to reinvent the maison’s identity, but to evolve it. Because true luxury, today, is having a language strong enough to constantly rewrite it.
Etro FW26 is available exclusively in boutique and at michelefranzesemoda.com.
