Furthermore, Sanremo plays a significant role in celebrating fashion, with participants often showing off creations by famous designers in the star system, helping to consolidate the link between music, fashion and culture. Precisely for this reason, less than 24 hours before the start of Sanremo 2024, the competing artists paraded on the green carpet set up outside the Ariston theater and revealed a preview of the looks they will show off during the evenings of the Festival wearing some of the brands present in our selection such as Maison Margiela, Dsquared2, Thom Browne, Etro, Roberto Cavalli, Emporio Armani, Grifoni, Moschino. Acclaimed by the crowd, they parade, giving the audience a taste of the glam that will accompany them on stage.
The media coverage of the Festival is vast, with television and radio broadcasts and diffusion through social media which allow it to reach millions of spectators not only in Italy but throughout the world. This media exposure transforms Sanremo into an event capable of influencing not only the musical panorama but also the social and media one.
in conclusion, the Sanremo Festival continues to be an unmissable event that celebrates Italian music, culture and identity, managing every year to unite past, present and future in a single great show that fascinates and involves a vast and varied audience .