A new chapter begins for Rabanne. The Puig-owned fashion house has announced the appointment of Olivier Rousteing as its new Creative Director, entrusting one of the most influential designers of contemporary fashion with shaping the brand’s next evolution.
After fourteen years at the creative helm of Balmain, a tenure that came to an end in November 2025, Rousteing embarks on a new phase of his career, succeeding Julien Dossena, who leaves the house after thirteen years of research, innovation, and creative experimentation. His debut collection is set to be unveiled during Paris Fashion Week in March, where he will present the Fall/Winter 2027 collection.
Rabanne’s decision reflects the current direction of the luxury industry: today, fashion houses are no longer seeking only creative talent, but visionary personalities capable of interpreting the present and building authentic connections with new generations. In this landscape, Olivier Rousteing is a natural choice. His vision—defined by the fusion of haute couture, pop culture, and inclusivity—has redefined Balmain’s identity, transforming it into a global brand deeply connected to its time.
“Olivier Rousteing’s creative vision is bold, magnetic, and deeply attuned to the energy of today. His extraordinary ability to create fashion that celebrates confidence and self-expression makes him a natural choice for Rabanne. With Olivier, we are opening a new chapter for the maison,” said Ana Trias, President of Prestige & Fashion Brands at Puig.
Paco Rabanne’s legacy—built on experimentation, innovative materials, and a pioneering futuristic spirit—now meets Rousteing’s powerful and sophisticated aesthetic. The result promises to be one of the most anticipated moments of the upcoming Paris Fashion Week, capturing the attention of the global fashion community.
As anticipation builds for his debut, Rabanne continues to embody a strong and distinctive identity, defined by contemporary silhouettes, signature metallic details, and the bold attitude that has always set the maison apart.
While awaiting Olivier Rousteing’s first collection for the house, discover our curated selection of Rabanne, available in our boutiques and at michelefranzesemoda.com.
