Nazareno Fonticoli, a Roman tailor, and Gaetano Savini, entrepreneur, founded Brioni in 1959. They opened in Penne a tailoring atelier of industrial proportions, starting the innovative concept of prêt-à-couture, soon becoming a brand that wears movie stars and influential figures from the world of politics. The high tailoring of Brioni uses new shapes, bright colors and innovative fabrics giving life to unique and prestigious garments attentive to the varied needs of their customers.