Milan meets Naples and it's love at first sight!

Giada Benincasa's private party for the launch of the Ciao Amore So' Nnamurate e te capsule collection created specifically for her friend, entrepreneur from Campania Michele Franzese, was a great success.

And it was in the building of his three-story boutique dedicated to luxury fashion in via Domenico Morelli 6, a stone's throw from Piazza dei Martiri, one of the most prestigious areas of the Neapolitan city, that the event took place, which saw the participation of many well-known faces from the fashion scene, including influencers and friends of the brand.

Giada Benincasa is a luxury ready-to-wear and knitwear line born from the passion and experience of its namesake founder and designer, guided by a stylistic vision rich in glamour, color and creativity, and deeply rooted in the quality and refinement of Made in Italy .

Already announced on social media with an invitation that quickly went viral, the capsule collection was finally presented in Naples, achieving great success; the limited edition featuring the slogan Ciao Amore So' Nnamurate e te is available only in Michele Franzese stores and is destined to sell out soon.

Between toasts of bubbles and cocktails by Tanya Future Barcatering accompanied by snacks by Alba Catering, Scicchitano and typical Neapolitan fried foods by Vincenzo Capuano, the guests spent a pleasant evening with musical entertainment by a DJ set.

Among those present were the actresses Miriam Candurro and Gina Amarante, the presenter Barbara Petrillo, the make-up artist and founder of the make-up line of the same name Benedetta Riccio, the actress Giovanna Rei and the Neapolitan influencers Ramona Amodeo, Alessia Sica, Rossella d'Antuono, Sara Riccardi, Fabiana Santacroce, Roberta Manzo, Monica Vitale.

Discover the exclusive capsule online and in our boutique in Via Domenico Morelli 6 Naples.