Parisian luxury brand Coperni, known for its minimalist and technological innovation-oriented design, has collaborated with sports brand Puma to create a collection that fuses fashion and sport in a disruptive way. This collaboration, inspired by summer sporting events, gave birth to a one-of-a-kind sneaker: the 90SQR.

"The Future is Today"

With the slogan "The Future is Today", Puma and Coperni present their first joint sneaker, the 90SQR. Sébastien Meyer and Arnaud Vaillant, founders of Coperni, underline how this shoe perfectly represents the values ​​shared by the two brands: innovation, minimalism and uniqueness. The 90SQR is not only glamorous, but also guarantees high performance, thanks to the materials used for football boots.

Details of the 90SQR

Inspired by the PUMA FUTURE football boot and elements of Brutalist architecture, the 90SQR is a conceptual, wearable design. Available in three color variations (white, asphalt gray and yellow), it is made with taped seams on a mesh base, and features details such as the Coperni logo on the heels and co-branding on the lace tips. The presentation campaign, signed by photographer Paul Kooiker, enhances the elegance of the movement and the geometric beauty of the shoe.

An Innovative Collaboration

This collaboration redefines the concept of sneakers and sets new standards in the world of fashion and sport. The 90SQR by PUMA x Coperni promises to become one of the must-haves of 2024, following the soccer-core trend that celebrates sport through football fashion, combining sporting tradition and high-tech innovation.

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