The images of the campaign, full of suggestions, see the models capture the essence of the collection surrounded by an aura of nostalgia and glamour. Dean and Dan Caten chose a campaign that breaks the mold, inviting Cohen to share his personal fascination with Hollywood settings and the inspirations behind the campaign idea.
Nadia Lee Cohen transports us to the San Fernando Valley, the epicenter of pornographic production of the 90s, recreating a narrative that pays homage to the splendor and decline of an unrepeatable era. "For DSquared2 I found the ideal partner, a brand with a long tradition of bold campaigns. We decided to give the actors their script only on the day of the shooting, pursuing an essence of authenticity. The result is a raw and genuine performance, which enchants with its spontaneity," confides Cohen.
David Owen of IDEA Books' writing delivered sparkling dialogue, written in record time, while casting played a crucial role. Nataša Vojnović's unique tone and the iconic presence of Tony Ward, a cornerstone of New Queer Cinema, added that touch of magic that makes the campaign memorable.
In parallel, the Rocco Siffredi for DSquared2 Capsule Collection, for spring/summer 2024, is a playful homage to the legendary charm of the Italian icon. With this collaboration, Rocco Siffredi combines his timeless charisma with the boldness and innovation of DSquared2, giving life to a line that embodies seduction and style.
DSquared2, with this latest campaign and the capsule dedicated to Siffredi, does not limit itself to evoking a golden period but proposes a dialogue between past and present, outlining the future of fashion with a style that knows how to be, at the same time, tribute and revolution .