This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

For you 15% Off: Subscribe to the newsletter

Black Friday on selected items and brands-30% off automatic to the cart. Code BF30

Summer 2024: Swimsuits - New trends

Summer 2024: Swimsuits - New trends

Summer 2024 is upon us and, with it, the excitement of showing off the trendiest swimsuits of the season. The new collections for this summer present themselves as a true hymn to creativity, elegance and sustainability. Let's find out together what are the trends that will dominate beaches and swimming pools around the world.

Exotic Prints and Vibrant Colors
Exotic prints and bright colors are another strong trend for summer 2024. From tropical floral motifs to animal prints revisited in a modern key, swimsuits will be a true explosion of colors and patterns. Bright tones such as coral, turquoise and sunny yellow will be the most popular, perfect for enhancing a summer tan.

Asymmetric Cuts and Cut-Out Details
Innovation in cuts will be a distinctive element of the 2024 swimsuits. Asymmetric models and cut-out details will give a touch of originality and sensuality. One-piece swimsuits with strategic openings and bikinis with irregular straps will be the favorites of fashionistas who love to stand out with a unique and refined style.

Return to Retro
The charm of the past also returns forcefully to the beach. Swimsuits with a retro flavor, with references to the 50s and 60s, will be a must-have. High waist, deep necklines and balcony tops will characterize the chicest models. The polka dot prints, stripes and pastel colors will help create a romantic and timeless look.

Elegant Minimalism
For those who prefer a more sober look, minimalism will be the winning choice. Clean lines, neutral colors and essential details will define the most elegant costumes of the season. White, black and nude shades will be the protagonist colors of this trend, perfect for those looking for a refined style without excess.

Coordinated accessories
Another emerging trend is that of coordinated accessories. Hats, beach bags, beach cover-ups and sandals combined with your swimsuit will create complete and harmonious looks. These accessories not only complete the outfit, but add a touch of glamor and practicality.

Summer 2024 promises to be a riot of style and innovation in the world of women's swimwear. Whether you prefer a sustainable, exotic, retro or minimalist look, the new trends offer something special for every taste. Get ready to shine under the sun with the most fashionable models and dive into the summer season with elegance and personality.