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Stussy

A brand born from surfing. Stussy is the first real streetwear brand and its story tells how the idea of carefree can dominate the world. "When you have everything, you have everything to lose". Iconic phrase of a Californian boy, born in Claremont. It gave life to a new vision, which shifted attention to the world of wear and at the same time accentuated interest in the planet of surfing, analyzed in full, in its beautiful being fashion as well as sport. These new ideas and territories have created a new modern platform for fashion and cultural expression. The drawings and general aesthetics touched the references of a series of underground subcultures that resonated with Stüssy. This approach appealed to a worldwide network of young creatives who shared a common interest in surfing culture, skating and music. The limited distribution fuelled even more international desire

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