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Etro, a name that, in the international imagination, is linked to a clear and meaningful symbol: paisley. The famous drop-shaped motif was born in Mesopotamia, where it symbolized the bud of the date palm, the tree of life.
The brand, born from the creative flair of the Milanese Gerolamo Etro, known as Gimmo, started its activity in 1968, with the production of furnishing fabrics: from cashmere and silk fabrics, to linen and cotton, each fabric painted, through the use of intense colors like orange, yellow and fuchsia, a new idea of style.
The paisley, therefore, became synonymous with sophisticated and first-choice garments and accessories, of love for culture, exploration and history, of an elegant, wonderful, chic and colorful look.