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Founded in 2008 as a jewelry design label, the Ambush collection was launched in 2018 when it was presented at Tokyo Fashion Week as a unisex clothing line. The two founders, Yoon and Verbal, of Korean origins after having met at Boston University, venture into this project which reflects a perfect mix of streetwear and Japanese influences. Today Ambush is among the most talked about emerging brands of the moment and counts among its followers show business personalities, such as Rihanna, MIA, Lady Gaga, Pharrel, Jay-Z and Kanye West. Thanks to the deconstructed and layered design, the two designers take elements of subcultures and soften them with those oriental vibes that make the products unique. Among the collaborations we can already include prominent brands, such as Louis Vuitton, SHOWstudio, Maison Kitsuné, Sacai, Nigo and Undercover.

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