Missoni, a name that evokes creativity, color and uniqueness.

Missoni 's collections mark a renewal for the brand under the guidance of the new creative director, Filippo Grazioli , who has brought a modern and refined vision. Missoni maintains its unmistakable style with the use of rich textures, high-quality knitwear and the famous zigzag patterns, but with a more minimalist and contemporary approach.

Key trends this season include a sophisticated color palette that combines neutrals with pops of bright colors, creating an eye-catching contrast. Silhouettes are more structured and linear, with fitted knits and tailored suits, enriched by innovative details that mix tradition and modernity.

A particular focus was placed on sustainable materials, with Missoni continuing its commitment to responsible fashion, using regenerated fabrics and more eco-friendly production methods. The looks include versatile pieces designed to last, with pieces ranging from classic wool and cashmere sweaters to oversized coats.

The collection targets both male and female audiences, embracing a unisex aesthetic that reflects the fluidity of current times, with a balance between elegance and comfort.

This new era of Missoni is a perfect mix of heritage and innovation, consolidating the brand as one of the protagonists of contemporary fashion.

Discover the new brand online and in our boutiques