When fashion meets technology, projects destined to make history are born.
Max Mara The Cube is one of them: an integrated system of outerwear and accessories launched in 2008 that has redefined the very concept of contemporary outerwear.
Behind its essential and intelligent design lies a precise philosophy — combining functionality, aesthetics, and sustainability in a single vision.
More than just a collection, Max Mara The Cube represents a modular and transformable approach to style, where every detail — from clean lines to carefully balanced proportions — follows a principle of harmony and lightness.
It comes as no surprise, then, that this project has been recognized as an emblem of innovation in fashion design. Its creations have been included in the permanent collections of the State Museums of Berlin and the Fashion Institute of Technology in New York, where they were exhibited as true “cult objects” in the Fashion and Technology exhibition.
An important step toward more conscious fashion comes with the CAMELUXE padding, an exclusive material developed by Max Mara that represents a new frontier in sustainable luxury. Made from the recovery and regeneration of camel fabrics from Max Mara’s iconic coats, CAMELUXE gives a second life to precious fibers, combining high thermal performance with an ethical approach to production.
With The Cube, Max Mara proves that the luxury of the future is made of intelligence, innovation, and respect for resources — a form of luxury that goes beyond appearance to embody craftsmanship and thoughtful design.
The Max Mara The Cube capsule collection is available at Michele Franzese boutiques and online at Michelefranzesemoda.com.
