Sfera Ebbasta, one of the most famous Italian rappers, is the testimonial of M.C.U. The new brand that has revolutionized the canons of streetwear, mixing everything with SWAROVSKI® CRYSTALS details.
Marco Cassese, the founder and creative director of M.C.U., which stands for Marco Cassese Union, has revolutionized the codes of streetwear, elevating handcrafted details and precious materials as distinctive features. As of today, he celebrates the recognition in the 2021 European fashion scene. This young creative with a textile background, a passion for streetwear, and influences from overseas cultures could have never imagined what would come from a business trip to New York.
While sipping a cappuccino in Starbucks at Madison Square Garden and closing his eyes, a dream took shape, and M.C.U. was born. Season after season, M.C.U. continues to export Made in Italy fashion to the world with increasingly sought-after collections available in international luxury retail stores, all while firmly holding onto its origins and collaborating with globally renowned brands.
Quality and craftsmanship, combined with a personal and socially oriented aesthetic, have propelled M.C.U. from an exponentially growing streetwear brand to an icon of new luxury. Throughout this journey, M.C.U. has remained faithful to the brand’s core values and Marco Cassese’s vision: to introduce a new concept of “handmade” into streetwear by blending quality, craftsmanship, and style.