Naples is preparing to become a global sailing capital with the arrival of the Louis Vuitton 38th America's Cup, the world’s most prestigious international sailing competition, which for the first time in history will take place in Italy.
Against this international backdrop, a new partnership is born between Franzese Napoli and SLAM for the official distribution of the merchandising collection of Emirates Team New Zealand, Defender of the America’s Cup and an iconic symbol of the global sailing world.
This collaboration brings together three excellences: SLAM’s technical performance expertise, the winning legacy of Emirates Team New Zealand, and the luxury vision of Franzese Napoli, a landmark in fashion retail located in the heart of Piazza dei Martiri.
The SLAM x Emirates Team New Zealand collection includes technical t-shirts, hoodies, outerwear, and official apparel inspired by the team’s uniforms. Deep black tones, turquoise details, iconic logos, and references to New Zealand tradition define a style created for performance, yet destined to become a symbol of belonging on the Road to Naples 2027.
For Franzese Napoli, this partnership represents far more than a commercial collaboration. It is a project that connects sport, fashion, luxury, and international identity, supporting Naples’ transformation into one of the world capitals of contemporary sport and lifestyle.
“Bringing the official Emirates Team New Zealand merchandising to Naples means uniting sport, luxury, performance, and Neapolitan identity. We want to become a cultural and international point of reference for everything that represents excellence, exclusivity, and style.”
The boutique will therefore become a dedicated space celebrating the culture of the America’s Cup, using its windows and displays to tell the story of the journey toward Naples 2027.
The official Emirates Team New Zealand apparel collection is now available in Naples, exclusively in-store and on michelefranzesemoda.com
