The Genny brand was born in 1962 thanks to Arnaldo and Donatella Girombelli. The collection is gaining ever more fame and success among the female public, establishing itself among the players of national fashion also thanks to the stylistic contribution of famous designers including, first and foremost, Gianni Versace who, since 1973, has become the creative director of Genny. Since 2011, the brand has given a new direction to the Genny style by focusing on an aesthetic characterized by fluid lines capable of enhancing femininity through attention to detail and particulars. The result is collections that combine classic elements with modern textures, plays of prints and light, in the name of ready-to-wear that is always chic but close to the needs of the contemporary woman.