Some aesthetics never truly disappear. They evolve, transcend generations, and return with a new voice. This is the vision behind © T73 Project by ALARICO®, brought to life through a collaboration with Franzese Napoli, where contemporary streetwear meets the iconic Paninaro spirit of the 1980s and 1990s.
Founded in 2018, ALARICO® evolved into © T73 Project in 2021, pronounced Tee Seventhy Three. Rooted in the creative dialogue between two generations — a son immersed in streetwear culture and a father shaped by fashion and the urban codes of a different era — the project challenges conventions to create something entirely its own.
The collaboration with Franzese Napoli celebrates this independent vision, bringing together distinct sensibilities through a shared appreciation for fashion, cultural references, and individuality.
Here, nostalgia is never an exercise in imitation. The past becomes a starting point for experimentation, reinterpreted through a contemporary lens to shape a new aesthetic language. Circularity extends beyond design, embracing a broader vision of sustainability rooted in human connection, cultural exchange, and the dialogue between generations.
More than a collaboration, © T73 Project by ALARICO® x Franzese Napoli is a meeting of perspectives — where heritage meets contemporary streetwear and the future takes shape through the past.
The collection is available in boutiques and at michelefranzesemoda.com.
