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The minds behind this operation met through work in Zurich. Thus was born Prototypes, a brand that draws on a potential that remains unused. Instead of producing new garments, it opts for an approach focused on upcycling and reuse strategies, in three conceptually intertwined lines. Prototypes core offering is the Second Life Line, which make use of deadstock fabric and garments to create new pieces of clothing. The opportunities are plentiful and there is no reason why nine football scarves can't be a one-of-a-kind-jumpsuit or why a table cloth can't be a dress. Not everyone is trained in fashion design,...

Yesterday evening, the Istituto Milano Fashion Institute came to visit us from Milan to visit our exclusive boutique in Piazza dei Martiri, Naples. During the visit, students and fashion experts had the opportunity to discover about 1100 square meters of fashion, luxury and art made by the architectural firm Baciocchi Associati. The shop occupies the rooms of the historic Calabritto Palace, famous for the restoration of 1756 by Luigi Vanvitelli, with frescoes signed by the painter Antonio Dominici. The building was also inhabited by King Ferdinando Borbone and in 1987 it hosted Diego Armando Maradona in the celebrations for the...

Once upon a time there was an enchanted kingdom beyond the screen, a kingdom that has made generations and generations of adults and children dream. That kingdom still exists today, and it is not just a dream transformed into a film, but a global colossus with immense revenues; we are talking about the Walt Disney Company. The Coperni SS25 collection took the audience to a parallel universe, a fashion “Disneyland”, mixing childhood dreams with a futuristic and technological aesthetic. Designers Sébastien Meyer and Arnaud Vaillant reimagined the world of Disney fairy tales, translating it into modern, playful and bold pieces....

During the SS25 show, The Attico presented its first day bag: 'La Passeggiata'. Made in Italy, the new top handle bag draws inspiration from the brand's design codes. This roomy and practical bag features an internal zip pocket and tubular handles. The name 'La Passeggiata' means 'the walk', or 'the stroll', the bag embodies a mix of functionality and style, perfect for leisure outings. They represent a perfect synthesis of style and practicality, ideal for the contemporary woman who wants an iconic accessory for every occasion. This collection of bags reflects the dynamic and bold aesthetic of the brand, with...