The Givenchy Plage collection for summer 2024 offers a vast assortment of essential pieces for men and women that are lively, casual and elegant. This capsule draws inspiration from Hubert de Givenchy's beachwear heritage, offering bold, light and sensual silhouettes that express the Riviera style.
First launched in 2023, Givenchy Plage embodies the joie de vivre and relaxed sophistication of Le Clos Fiorentina, Hubert de Givenchy's summer estate in Saint-Jean-Cap-Ferrat. Interpreting the spirit of that magical refuge, the capsule collection plays with the main characteristics of the Maison: the couturier's passion for noble French linen, a print inspired by his lemon grove and nautical or Provençal stripes, revisited with modern cuts and combined with reinterpretations summer collections of trendy accessories such as the Voyou bag, proposed in raffia with contrasting leather inserts, or the G-Tote bag in soft raffia.
Elegance and Liveliness for the Summer
The collection's vibrant, summery looks start with the essentials – swimsuits, hats, beach bags – and expand into a combination of lightweight, easy-to-layer pieces. For women, crop tops, tank tops, light shirts and terry toweling cover-ups can be combined with elegant skirts or linen pajama trousers. As the sun goes down, transparencies and satin fabrics are worn for glamorous evenings by the sea.
A Homage to the Legacy of Hubert de Givenchy
Monsieur de Givenchy's affection for linen was evident from his first collection in February 1952, which fascinated customers with its elegance and the concept of "separates". Throughout his career, Givenchy maintained a particular connection with a linen coat from the Atelier, loved by Greta Garbo, which he wore as a cache-maillot. With Givenchy Plage, the Maison pays homage to this history by modernizing a traditional and iconic fabric that is water-resistant, environmentally friendly and timeless.
Luxury Materials and Innovative Design
In this spirit, luxurious and comfortable linen and terry cotton jacquards are worn on swimwear and ready-to-wear. They come in shades such as teal or coral, in a navy blue nautical striped version or in a delicate leopard print adorned with the 4G emblem. Caftan-maillots are available in caftan or jacket lengths, and come in sky blue striped linen, lemon-print silk twill, or a light, flowing ivory silk linen.
Trendy accessories
Striped summer tops, white denim basics and polos are easily paired with a new natural cork platform mule and butterfly-frame sunglasses. These glasses, adorned on the arms with a golden 4G Liquid logo, are available in black, havana and white, or in seasonal colors such as turquoise or coral.
Givenchy Plage for summer 2024 represents a perfect union between tradition and modernity, offering elegant and sophisticated garments that express the timeless beauty and refinement of the Riviera. The collection celebrates the legacy of Hubert de Givenchy, continuing his vision of relaxed and refined elegance.