Founded in Rome in 1945 by two visionaries, tailor Nazareno Fonticoli and his business partner Gaetano Savini, Brioni is famous throughout the world as a prestigious luxury brand dedicated to men's fashion.
The collaboration between Fonticoli and Savini is a marriage of technical prowess and creative entrepreneurship that has made Brioni a sartorial destination for the elite. Society’s most famous and powerful figures, from Hollywood icons to heads of state, have lined up to be dressed by the store’s tailors, and the brand has, over time, become synonymous with social status and the style of the perfect gentleman.
In 1952, Brioni cemented its reputation as an industry leader by staging its first menswear show. Presented in the opulent Sala Bianca of Palazzo Pitti in Florence, the innovative looks eclipsed the conventional English style that had dominated the industry, transforming Brioni into a benchmark for Roman tailoring. A casual elegance famous throughout the world.
Over the years, the brand has grown stronger and the founders have focused on innovation, investing in a new form of production. In 1959, with the aim of increasing production capacity while maintaining a sartorial approach, Brioni opens an atelier in Penne, Abruzzo. It is from here that the company revolutionizes high-end tailoring as we know it, improving its production capabilities while maintaining the artisanal quality of the brand.
''Tailoring excellence is born from a dedication to craftsmanship and beauty that is passed down from generation to generation. The reputation of our skilled craftsmen is at the heart of the Brioni identity. The end result is a work of art in which the tailoring is enhanced by the superior comfort of a made-to-measure suit.''
The art of tailoring is a cultural heritage that is passed down from master to student in families and communities through an ongoing process. Our founders recognized the importance of safeguarding this artisanal tradition by investing in the education of new generations through the foundation of the Scuola di Alta Sartoria in 1985.
The school has become an institution and is considered the flagship of Italian tailoring savoir faire. Having the opportunity to train tailors in our school makes Brioni a unique case in the panorama of men's tailored clothing. Only the best talents pass the rigorous selection process and only sixteen students are chosen every four years to undertake the prestigious path that will lead them to become Brioni tailors.
At Scuola di Alta Sartoria, we don’t just teach manual skills, we do our best to instill in students the artisanal and ethical values we firmly believe in: that a meaningful future comes from defending our tradition, sharing our knowledge, and protecting the planet.
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