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Feminine, sophisticated, and perfectly aligned with the codes of modern style — the new Max Mara Studio collection embodies everyday elegance designed for women who love to stand out with grace on every occasion.At the heart of the collection are impeccably tailored pieces: dresses with flawless silhouettes, blazer and trouser suits that strike a balance between sartorial precision and understated femininity, and a wide range of blouses and skirts crafted to elevate every moment — from office hours to special events.The collection is dominated by a refined palette of neutral and powdery tones, a signature of the brand, enhanced by...

Fashion enters a new era with MF Moda, introducing a game-changing feature set to transform the way we shop online. It’s called Virtual Try-On, and it’s now available on the App Store—a virtual fitting room powered by augmented reality and artificial intelligence, letting you try on clothes and accessories in real time, right from your smartphone.The experience is simple, intuitive, and strikingly realistic: choose an item, upload your photo, and see how it looks on you before making a purchase. Whether it’s a dress, a pair of shoes, or an accessory, you can try it on virtually, anytime, anywhere—with just...

In a Dubai reimagined as a contemporary mirage, Zegna unveils its Spring/Summer 2026 collection outside the official fashion calendar. The show takes place at the Dubai Opera, transformed for the occasion into a captivating “Villa Zegna,” where the brand’s Biella roots blend seamlessly with the desert sands.Creative director Alessandro Sartori delivers a deeply emotional and sensory collection, shaped by the concept of layering — garments stacked and styled to evoke memories, daily rituals, and the beauty of a life fully lived. Fluid, deconstructed silhouettes dominate both men’s and women’s looks, treated with washes and crumpling techniques that sculpt the fabric...

In a fast-paced world, there is still room for those who choose the time of quality.Franzese reinvents ready-to-wear tailoring with a collection that combines traditional Italian craftsmanship with a new concept of immediacy: the Pronta Sartoria Collection.Each suit is born with the soul of bespoke tailoring but is ready to wear. The fabrics are excellent, the lines clean, and the details refined with the precision and care that have always distinguished sartorial excellence. It is a contemporary answer for the man who seeks authentic elegance and substance, without compromise.Alongside the suits, essentialism also has its icon: the Nuvola t-shirts, light...