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The MCU brand made a triumphant entrance at the current edition of Pitti Uomo 106, held from 11 to 14 June at the Fortezza da Basso in Florence. Renowned for its fusion of elegance and innovation, MCU presented a collection that ranges from 100% silk to technical fabrics, highlighting an expansion of luxury sportswear with particular attention to detail and fit of the garments. The MCU collection impressed with its versatility, with pieces that enhance the beauty of high-quality materials and tailoring craftsmanship. 100% silk was used to create lightweight, luxurious pieces, while technical fabrics added functionality and modernity, ensuring...

From 11 to 14 June, the Fortezza da Basso in Florence will open its doors to host the summer edition of Pitti Uomo 106. This event is one of the most anticipated events on the men's fashion calendar, attracting stylists, designers, buyers and enthusiasts Worldwide. This year's theme, "Pitti Lemon", promises to bring a breath of freshness and novelty. The campaign was coordinated by the creative director Angelo Figus and interpreted by the illustrator Giordano Poloni, who imagined a visionary Lemon City, a symbol of style and contemporaneity. Like every year, Pitti Uomo represents an essential showcase for discovering the...

Lacoste recently presented the 2024 collection, dedicated to celebrating the prestigious French Open tournament, Roland Garros. This year too, Lacoste is the official sponsor of the tournament, which sees the participation of the biggest names in men's and women's tennis, and has created a capsule collection designed for true sports lovers, enthusiasts and athletes. Unisex and Iconic The collection includes garments for men, women and unisex, all featuring the iconic Crocodile logo alongside the Roland Garros logo. Among the unisex proposals stand out: - Cotton piqué polo shirt: with contrasting jacquard collar, inspired by the referees' uniform, with a regular...

Parisian luxury brand Coperni, known for its minimalist and technological innovation-oriented design, has collaborated with sports brand Puma to create a collection that fuses fashion and sport in a disruptive way. This collaboration, inspired by summer sporting events, gave birth to a one-of-a-kind sneaker: the 90SQR. "The Future is Today" With the slogan "The Future is Today", Puma and Coperni present their first joint sneaker, the 90SQR. Sébastien Meyer and Arnaud Vaillant, founders of Coperni, underline how this shoe perfectly represents the values ​​shared by the two brands: innovation, minimalism and uniqueness. The 90SQR is not only glamorous, but also...